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Aptar Beauty + Home Creates Graphic Balenciaga Bottle

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By: Jamie Matusow

Editor-in-Chief

 
For its new Florabotanica perfume by Balenciaga, Coty Prestige selected Aptar Beauty + Home to create a fragrance bottle with strong graphic lines. The streamlined bottle combines stripes and colors to create the mood of a floral bouquet—and the spirit of its creator, Nicolas Ghesquière. “To capture the essence of flowers, the creator designed an oversized tube inserted into the bottle in the style of a laboratory test tube,” according to a spokesperson at Coty Prestige. Aptar Beauty + Home developed the packaging solution for the VP4 perfume pump by creating an over-tube in black and white stripes, which extends into the bottle itself, as a continuation of the cap and pump decoration. The decoration of the PP tube was achieved through a bi-injection process, guaranteeing product compatibility. The technical challenge occurred in obtaining a clean visual impact between each ring as well as the perfect verticality after assembly.

More info: www.aptar.com

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